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Search Engine Optimization

Search Engine Optimization (SEO) is not a one-time initiative, but rather a continuous effort to be developed in a very strategic and reactive way based on many changing factors and constant algorithms updates implemented by the mayor Search Engines like Google, Bing and Yahoo. Once you have a compelling website and optimized its content, the main goal is to monitor the indexing process to keep on improving your organic rankings for better visibility and conversion.

There are some SEO strategies that used to work a few years or even months ago; but could really hurt your positioning if not updated properly and frequently. Your SEO strategies should consider updates on the way content gets indexed and what elements of the website, like Meta Titles, Meta Descriptions,  duplicate content, keywords usage and density, code compliance just to mention some, are to be optimized to avoid penalties.

Don’t underestimate the value of a very strong SEO campaign, because Organic Traffic to your website has a deep impact on todays’ purchasing cycle.  Keep in mind that when a consumer is ready to buy a product or hire a service, they will find a provider, whether is your company or your competitor. The research online, usually leads to an organic search on the mayor search engines and the Organic Click Rate accounts for more than 83%, which means that qualified leads coming to your site, are directly related to the quality of your SEO strategy.  Let our experts help you improve your online visibility and get more qualified leads!

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