Arbor Networks, the security division of NETSCOUT, is driven to protect the infrastructure and ecosystem of the internet. It is the principle upon which they were founded in 2000; and remains the common thread that runs through all that they do today. Arbor’s approach is rooted in the study of network traffic. Arbor’s suite of visibility, DDoS protection and advanced threat solutions provide customers with a micro view of their network enhanced by a macro view of global internet traffic and emerging threats through their ATLAS infrastructure. Sourced from more than 300 service provider customers, ATLAS delivers intelligence based on insight into approximately 1/3 of global internet traffic. Supported by Arbor’s Security Engineering & Response Team (ASERT), smart workflows and rich user context, Arbor’s network insights help customers see, understand and solve the most complex and consequential security challenges facing their organizations.
In mid-2016, CXGlobals was approached by Arbor’s marketing team, to help build the new corporate sites for Portuguese and Spanish-speaking Latin American countries.
The Problem: Need for new Spanish and Portuguese Websites
As Arbor continued to expand in Latin America, they needed new websites to support this growth. The team at Arbor Networks wanted to work with a regional agency that understood the Latin American culture and that could be able to adapt, create and implement in Spanish and Portuguese.
Working together with Arbor’s Marketing team, CXGlobals were able to develop three WordPress-based Websites, with a Blog and News section, and integrated with Marketo; one of the most popular Marketing Automation platforms in the market today. Along with this, CXGlobals provides monthly support for Blog article publication and website maintenance. Reporting is provided with insights of page analytics and recommendations on how to apply best practices in digital marketing.
Words from the Team
“Our Spanish and Portuguese website project began with the evaluation of five local agencies. We certainly picked the right one! The team at CXGlobals is attentive to detail, responsive, reliable, and just a pleasure to work with!” – Paula Ellis, LATAM Marketing Manager, Arbor Networks.
Their Success is also Ours
Thanks to the combined effort of a clean, simple design, and easy to update platform, the Web sites managed to perform with the following metrics.
· The site Increased the percentage of new sessions by 66% through organic traffic alone.
· A 89% goal completion increase was achieved for the Spanish website (in comparison to 2016).
· The average session duration by visitors increased by 106% over the previous year.
· There was an 11% decrease in bounce rate.
· The site achieved a 657% increase in Goal Completions compared to same period in 2016.
· There was an increase of 75% in overall number of sessions.