Facebook Paid Advertising: A Digital Marketing Strategist ́s Best Ally

Today ́s advertising has been tailored to see information and products that for sure would make an impact on my interests. Social media has been playing this game for a while, where consumers can just see what they want to see. Organic or non paid content will not reach the desire audience and Facebook will not help you to connect with your target. The importance of a Social Media budget It ́s actually very simple; paid advertisement will allow your business to target a specific audience. Facebook claims to even an 89% accuracy when it comes to targeting campaigns. Businesses can easily adjust their target preferences basing on location, interests, demographics, etc.

The importance of a Social Media budget

It ́s actually very simple; paid advertisement will allow your business to target a specific audience. Facebook claims to even an 89% accuracy when it comes to targeting campaigns. Businesses can easily adjust their target preferences basing on location, interests and behaviors. Also, Facebook users will be able to find your business or product if it ́s nearby their location.

New measurements can also add a Call To Action button such as: Get Directions, Send Message, Call Now,etc.

So this is a win-win situation, where you can find your ideal consumers or consumers can find you. Paid media will influence in your platforms, making it more visible and there ́s a big probability that your content will be shared and appreciated. On the other hand, consumers will only pay attention to ads that are important to them and the access to products information will be easier.

Paid Advertising for Small Businesses

Small businesses are a little skeptical when it comes on Facebook ads, taking in consideration that most of small businesses own a Social Media profile. Is very important to understand that there is going to be a return on each dollar that you invest on ads and working hand in hand with a good marketing strategy, sales could increase for your business.

Finally, if your business owns a web page, use paid advertising to redirect visitors and improve your web traffic. Go ahead and make your stamp in this digital area.

July 20th, 2017|Uncategorized|